Whether you're a first-time racer or a seasoned veteran, having the right team of sponsors and supporters in your corner is essential to putting together a winning program. In a difficult economy, it's all the more important to make yourself stand out from the crowd and show a company why you're a worthwhile investment.
In terms of representation, running a sponsor's sticker and saying thanks from the podium is a given. If you want to wow a sponsor you've got to offer a level of exposure or promotion that sets you apart.
More: How To Get Sponsors For ATV Racing